On October 2014 a call came in. It was my old friend James, I hadn't spoken to him in over a year. He called to inform me of a business project he was taking on, expanding a superfood supplement company that showed success in the European and Asian market. Now it was time for the US.

Over the course of 48 months we established a distribution that brought in 252 million dollars in sales, earning us a profit of 98 million dollars. Success story, right?


In 1999 the long anticipated movie Star Wars -The Phantom Menace was released. In the movie we got to see the famous Jedi order in action. In one my favorite scenes Master Qui-Gon Jinn (played by Liam Neeson) tells his disciple Obi-Wan Kenobi (played by Ewan McGregor) to be mindful of the present. The scene goes as follows.

Obi-Wan Kenobi: I have a bad feeling about this.
Qui-Gon Jinn: I don’t sense anything.
Obi-Wan Kenobi: It’s not about the mission, Master. It’s something… elsewhere. Elusive.
Qui-Gon Jinn: Don’t center on your anxieties, Obi-Wan. Keep your concentration here and now, where it belongs.
Obi-Wan Kenobi

Go to any book store, find the leadership section and you will be flooded with an endless selection of books on leadership. You will see that many talk about principles centered around leadership ideas, laws of leadership, and values of great leaders. Books like “The Leadership Challenge” By Kouzes & Posner, “The 21 Irrefutable Laws Of Leadership” By John C. Maxwell, “Leaders Eat Last” By Simon Sinek, “Extreme Ownership” By Jocko Willink & Leif Babin. And many, many more!

All these books bring great value and further awareness to the great potential inside of us. Yet there is an underlining…

In 2021 here is the #1 thing to focus on that will elevate EVERYTHING, your business, your relationships, and how you handle the up coming obstacles in 2021. Because they’re coming.

Assume your power: You can choose the Meaning you give every moment of your life, and you can choose a meaning that empowers you!

1945 Victor Frankl wrote a Brook Called “Man Search For Meaning” in this book he describes the life of camp life in the Holocaust, specifically in Auschwitz.

The worst of all the camps. These Camps had a 3% survival rate-

When Victor arrived at the…

You don’t have to believe everything you think!

I once read “The saddest thing about betrayal is that it never comes from your enemies.”

One of the biggest mistakes we make is to believe everything we think to be true. Charge this up a with emotion and we tend to be very passionate about our subjective experiences.

Let’s define a thought and a belief, and then look further into this.

Thoughts are the regurgitation of information that we have gathered from our fives senses throughout our lifetime.

A belief is a thought that we hold to be true.

Now I…

David Nieves

International Entrepreneur and Speaker.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store